THE OAK FOX
South Wales · A new country brand · Coming soon

Country roots.
A new beginning.

The Oak Fox is taking shape. Starting with dog accessories, inspired by working dogs and life in the countryside.

The Oak Fox fox and oak leaf emblem above an illustrated countryside of fields, hedgerows and an oak tree
For the field. For the everyday.Our story starts here
01 / Our beginning

Good kit starts
with listening.

I'm Josh, the person behind The Oak Fox. I work on a farm in South Wales, and I'm building a country brand from the ground up.

Our first idea is a traditional rope slip lead. Before choosing the final design, I'm asking dog owners what they use, what lasts and what they would change.

We're at the beginning: researching suppliers, exploring samples and learning what matters. Your experience can help shape what comes next.

02 / Help shape the first product

Your dog.
Your lead. Your say.

Pet dog, gundog or sheepdog—tell us what makes a lead worth keeping.

Take the dog lead survey Seven questions · Opens in Google Forms
I.

Listen first

Hear from the people using leads every day, in the field and out on walks.

II.

Get hands on

Review samples and the details before deciding what earns a place in the range.

III.

Build from there

Start with a focused first product, then let practical experience guide the next step.