Listen first
Ask the people who use this kit what is useful, what lasts and what needs improving.
Our story · South Wales
Country roots.
A new beginning.
I'm Josh, the person behind The Oak Fox. I work on a farm in South Wales, and I'm building this business alongside it.
A country shop,
built one step at a time.
I want The Oak Fox to become a place for country clothing, boots, dog equipment and horse supplies. The long-term ambition is to bring established brands together with a range of our own.
It starts with a small, focused dog-accessories range. Right now I am speaking with suppliers, arranging samples and asking owners what they actually want from a lead.
I would like the shop to grow through useful products and straightforward service. We will share our progress as decisions are made, rather than promise a whole shop before it is ready.
Get hands on
Look closely at samples before deciding what to stock.
Grow carefully
Start with a focused range, learn from customers and build from there.
Be part of the beginning.
Follow our progress, suggest a product or tell us what you would want from a new country shop.
Find our socials & get in touch